NEW CHINESE HERBAL TEA SHOP
Introduction of Hung Fook Tong
The Hung Fook Tong Group is the most popular retailer of Chinese herbal drink in Hong Kong. Its mission is to promote and develop traditional Chinese herbal culture(XXXXXXXX).
The first herbal tea store of Hung Fook Tong was established in 1986. The Hung Fook Tong Group is continuously developing in recent decade. Nowadays, the group is not only selling Chinese herbal tea, but also a variety of herbal and wellness concept food. |
Reasons for choosing Hung Fook Tong
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Based on the retail scale, marketing strategies and products, we choose The Hung Fook Tong Group as an example for our project.
The Hung Fook Tong Group is the largest retailer of selling Chinese herbal products. As a chain Chinese herbal tea company, its branches are in all around Hong Kong. The branches in MTR stations are very easy for people to find. As Hung Fook Tong is a chain herbal tea store, it is very different from tradition individual herbal tea store. The bottled herbal teas are the major products of The Hung Fook Tong Group. These bottled herbal teas are convenient to Hong Kong people. This is different from traditional herbal tea store, because the traditional herbal tea stores sell bowls of fresh and hot herbal tea. Today, fast and convenient seems to be the trend for selling Chinese herbal teas. As for the products, the group is not only selling bottled herbal teas, but also herbal jelly, beverage soup and sweet soup. These products can satisfy customers’’ needs, but it seems different to traditional herbal tea stores which focus on Chinese herbal teas. This difference is valuable for us to do further analysis. The following part is the comparisons between Hung Fook Tong and the past traditional herbal tea stores. |